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Tuesday Tips: Successful Working Ways for Lazy Summer Days
It’s easy to start dreaming about picnics on the beach when you should be focusing on work. Here are a few tips to keep from falling into the lazy summer routine. Overall, the best way to do this is...
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Tuesday Tips: Harnessing the PR Power of Twitter
Twitter has exploded into one of the most rapidly expanding social platforms in the world, with over 200 million users to date. In an industry where one wrong tweet can compromise a company’s image,...
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Tuesday Tips: Lessons Learned from Football’s Replacement Referee Debacle
By guest blogger George Drucker No, it wasn’t a touchdown. And the lack of professionalism among the “replacement” referees caused one of the greatest uproars in the history of sports. It could have...
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Tuesday Tips: Social Media Must-Haves (for first-time PR clients)
Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are...
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TGIF: This is not a Grammatical Error. Is Your PR Firm Doing Good?
As the east digs out of dueling storm systems, Veteran’s Day will be upon us, followed by Thanksgiving and the holiday season. Each provides a unique opportunity for PR companies (and all businesses)...
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Tuesday Tips: More Productive PR Meetings
There has been some buzz lately about the “walking meeting”. While not a new phenomenon, (Aristotle was said to have walked with his students as he taught) the most recent iteration is said to enable...
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Tuesday Tips: Year-End PR Winners and Losers
Year-end wouldn’t be year-end without the inevitable lists! In PR it’s instructive (and full of just a little schadenfrude) to reflect on those who burnished their PR image and those who bruised and...
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Tuesday Tips: PR Skills You Need (& won’t find on Google)
In a recent Seattle Times piece, Allison J. Head announced her qualms about new workers. Like many young PR folks today, I am a child of Google. As long as there’s been internet, we’ve had questions...
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TGIF: Salutations and Signoffs
While it seems like just a simple hello or good-bye, email salutations say something about you and your company. And given that they constitute your first and last digital impression, they should not...
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TGIF: Better Brand-Building Through Cultural Archetypes?
On this past week’s episode of Mad Men, Ted Chaough, while trying to dream up campaign ideas for a margarine, riffs on the notion that various category brands can be viewed through the lens of the very...
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Tuesday Tips: PR Tips for Networking Events
“It’s not what you know, it’s who you know” No phrase better captures the importance of networking, not only in public relations, but in just about any industry. It’s an essential part of getting...
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When Brands Overreact
Social-media-fueled brand controversies are more common than ever in the digital age. But even in the current crisis-of-the-hour media environment, it’s natural for major brands to take slights very...
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Tuesday Tips: Know Your PR Jargon
It doesn’t take long in a PR agency to figure out that practitioners can speak in a language all their own. Learning “PR-speak” is necessary to facilitate communication within a team. Industry jargon...
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Tuesday Tips: Harnessing the PR Power of Twitter
Twitter has exploded into one of the most rapidly expanding social platforms in the world, with over 200 million users to date. In an industry where one wrong tweet can compromise a company’s image,...
View ArticleTuesday Tips: Lessons Learned from Football’s Replacement Referee Debacle
By guest blogger George Drucker No, it wasn’t a touchdown. And the lack of professionalism among the “replacement” referees caused one of the greatest uproars in the history of sports. It could have...
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When PR Pros Pitch Media: Do This, Not That
With apologies to the popular Men’s Health “Eat This, Not That” column, here are some tried and true strategies to employ when pitching a story on behalf of your latest B2B, tech or consumer PR client....
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5 PR Benefits of Working with Bloggers
Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list...
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How To Pick The Right PR Firm In 2017
Whether you run a tech start-up or manage an established brand, you may be looking to bring on a top public relations firm in the coming year. There’s no such thing as a one-size-fits-all approach...
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How To Negotiate A PR Contract
Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia...
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5 PR Benefits of Working with Bloggers
Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list...
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